Design studio for industrial companies.
We do the design and marketing work that industrial companies need but most agencies aren't set up to do well. Product data sheets, trade show display systems, brand guidelines, sales collateral — the kind of work where getting a margin wrong or a colour profile off means a reprint that costs real money.
Before we design anything, we write a specification document. Dimensions, grid structure, type sizes, colour values, print requirements — documented in full before anyone opens a layout file. After production, every deliverable runs through a quality checklist before it goes anywhere near a printer.
Most of our clients manufacture physical products — panel systems, enclosures, industrial equipment — and they tend to find us through someone who's already worked with us.
Every project goes through the same sequence. It's slower at the start because we front-load the thinking — but that's where the expensive mistakes get caught, not after production.
We ask a lot of questions up front. What the piece is for, who's reading it, what format, what print vendor, what constraints exist. All of that gets captured in writing before anyone opens a design application.
Every design decision gets documented before production: page size, margins, type hierarchy, colour palette, grid. The spec is what the designer works from. If something isn't in the spec, it doesn't go in the file without asking first.
Design is built from the spec, not from instinct. When something comes up that the spec doesn't cover, we ask rather than assume.
Client feedback comes back as a list. We turn each item into a specific production instruction before it enters the file. If something is vague, we get it clarified first.
Every file gets checked before handoff — naming conventions, colour mode, resolution, bleed setup. The kind of detail that causes reprints when it's wrong.